End users write original software reviews based on their experience with the software. They contain both the good and the bad, and are an important source of information for other software shoppers. However, it is important to understand where a reviewer’s experiences originate from and what the objective of the software they’re reviewing. Reviews that are not valid can be a result of different reasons, ranging from genuine satisfaction and a balanced experience to shady motives.

To ensure the authenticity of reviews, all reviews are subject to the following examinations:

Identity Check – Every review is screened for indicators, such as the name, job title, and email address, to confirm that it was written by a real person. The review will not be published when the reviewer’s identity is not able to be verified. Conflict of Interest Verify that the reviewer is in any way associated with the company being reviewed or is directly competing their review will not be published.

All reviews are subject to the same quality control and verification procedures, regardless of the rating or product being reviewed. This is to ensure that all reviews are handled equally and without bias.

Vendors are expected to respond to all reviews even if they have negative reviews, since this is a fantastic opportunity additional resources to demonstrate that they are paying attention and are interested in the opinions of their customers. Vendors shouldn’t try to influence reviews by including the clause of non-disparagement in contracts with customers, because this is in violation of federal laws.