Optimizing Your Marketing Process

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Whether you’re just getting started or your marketing department runs like a well-oiled machine, you may have a few things to improve. Although it’s tempting to allow teams to run wild when it comes to creating the many components that comprise marketing campaigns, efficiency can get lost in the shuffle without a clear process in place. A clear process for marketing provides a rationale for every job, making sure that all the elements come together to reach, resonate with, and convert potential customers to active customers.

The first step to optimize your marketing processes is to write them down and understand the processes. This is a great opportunity to identify any gaps that require attention for example, an absence of data-driven decisions. This will also allow your team to see the bigger picture by illustrating how each process integrates into the overall strategy for marketing.

After you’ve mapped out your marketing practices and processes, it’s time to begin making changes. The information you’ve gathered is best used to create an outline. It’s essential to share the changes with your team. This will help your team members feel empowered and also give them the chance to ask any questions they may have.

The time you spend documenting your processes, and then using the information to make adjustments can save you a significant amount of money. One company, for example has saved $400K per year by enhancing a single core process. Small changes could result in massive savings, so don’t be afraid to spend the time to optimize your marketing strategies.